“There’s Good Inside” Method Products’ campaign

Method Products’ integrated brand campaign, “There’s Good Inside,” spotlights the good inside its products, its people and its state-of-the-art, sustainable soap factory in Chicago. Brought to life with an uplifting, clean-centric cover anthem of the popular 1990s song “I’m Gonna’ Be (500 Miles),” by The Proclaimers, the whimsical campaign centers around the notion that most people don’t believe cleaning can be fun, creative or connected to their values. True to the brand’s disruptive nature, Method said it playfully disagrees.

“When people think of Method, they often think of our beautiful designs and wonderful fragrances, but there’s so much more depth to the brand,” said Doug Piwinski, Method’s global chief marketing officer. “This campaign is meant to draw attention to the beauty of what’s inside our bottles–not only how our products are made and who makes them–but ultimately how we are connected to the homes and people who use and love Method. We’re reminding everyone we can all be planet-, people- and pet-friendly, and look good doing so.”

Playing a starring role in the campaign and commercial are a handful of real Method employees. The spot takes place inside Method’s factory which is the first-ever LEED Platinum Certified manufacturing plant, affectionately known as the South Side Soapbox. It is located on the south side of Chicago in the historic community of Pullman.